The birth of the Eucatex company in the 1950s was a moment where the current success enjoyed under the leadership of CEO Flavio Maluf could barely have been envisioned. The company was launched and found success because of its innovative approach to creating wood based products, such as boards, but in the last two years under Flavio’s leadership the company has been reaching new levels of global success for its flooring and furniture products along with the continued creation of products for the construction industry.
Flavio Maluf seeks to put something of himself into the Eucatex company that became famous for developing a new use for eucalyptus that created the highest quality boards and construction products available. The life of Flavio Maluf saw him become an expert in mechanical engineering, law, and business; these three areas of expertise have combined during his time as the CEO of Eucatex, which Flavio took up in 1997 and has maintained ever since.
A global attitude to business was developed by Flavio Maluf during his time as the leader of Eucatex, which began with a period of time spent living and studying in new York City during the mid 1980s. The development of the career of Flavio Maluf has come hand in hand with an increase in the global brand of Eucatex, which he has overseen in its development of new products for flooring and furniture based on a new plant created in the company’s traditional home of Sao Paulo, Brazil.
Technological advances have played an important role for Eucatex and allowed the company to become a major part of the global forestry community and business world. In the coming years the development of Eucatex will play a major role in the career of Flavio Maluf, which he hopes will bring continued success in the areas of product development and education as a continued period of growth is sought by the brand.