Monthly Archives: May 2017

Fabletics Stands Out From the Crowd

Published / by TheHI

Amazon currently controls about 20% of the fashion market, so succeeding has been no small feat for Kate Hudson’s Fabletics company. In fact, Fabletics has not only succeeded but has grown to be worth $250 million in just three years.

 

Fabletics has become so successful because it is in tune with what the customer really wants and uses a subscription to sell trendy clothing to its customers. Throw in convenience with a membership and aspiration clothing collections and you have a winning mix.

 

 

High value brands have traditionally been though of as items that defined by the quality and price or even services, but in today’s market, brand recognition, customer service, and exclusive design is what customers are seeking out these days.

 

Fabletics plans to open additional physical stores in Florida, California, Hawaii, and Illinois. Their membership model makes it possible for the company to offer service that is personalized and trendy for about half the price of its competitors.

 

Fabletics is using reverse showrooming and has avoided the usual pop-up store route and has instead built relationships and gotten to know the local markets. 30% to 50% of the customers that walk through the doors of their stores are already members and about 25% become subscription members.

 

Hudson has used many strategies in order to become so successful. First off, Hudson designs active wear for every shape and size. This helps to keep the market open to everyone and doesn’t exclude anyone form living a more healthy lifestyle, which is what Hudson is trying to do through her active wear clothing line. The sizes of her clothing range form XXS to 3X.

 

Hudson also stays very hands on, so she can keep an eye on what is selling and what isn’t selling. She review sales every week and believe that it is important to be creative with marketing and design in order to run a successful company.

 

When a new member becomes a part of the Fabletics team, they have to take a Personality Quiz, which really helps to not only get personalized service, but it also gives Fabletics a good idea of what the customer wants.

 

Inspired by her mother, Goldie Hawn, Hudson has a motto to “live your passion” and to focus on what is the most important. She also believes that it is very important to keep that in perspective because it will make you fearless.

Julia Jackson – An Inspiring Passion for Wine

Published / by TheHI

Julia Jackson, daughter of the late Jess Jackson and spokesperson for Jackson Family Wines, spent her childhood immersed in the daily goings of her family’s wine business. It’s no surprise that she developed an interest in the business early on or that she would become an integral part of Jackson Family Wines.

After receiving her Bachelors Degree at Scripps College, Jackson went on to attend Stanford Summer Institute of General Management. She now works with the international sales team, utilizing her expertise and enthusiasm for the wine business in the promotion and expansion of her family’s legacy. At a comparative wine tasting of Vérité, one of company’s most exceptional Sonoma County wines, Jackson suggested that, while Sonoma is known for Pinot Noir and Chardonnay, Jackson Family Wines believe that it is the best place for Cabernet. This unique perception proved to be quite valuable when Vérité was preferred over two of Napa’s more famous Cabernets.

Julia works with many of her family members, including her mother, Barbara Banke, who is now chairman and proprietor of Jackson Family Wines and who Jackson considers a role-model for herself. Watching her mother thrive in a male-dominated industry may have added to Jackson’s motivation to found Cambria Seeds of Empowerment in 2014. Seeds of Empowerment is a grantmaking program that honors women leaders and supports charitable organizations by awarding $100,000 to outstanding non-profit organizations annually. The goal is recognize and encourage not only exceptional women leaders but also those who have overcome adversity and seek to empower others.

Jackson brings both passion and acumen to her work within the wine industry and spreads inspiration through Seeds of Empowerment. She plans to remain in business with her family and carry on the legacy her father began.

Check this website for more info at Cambria Wines.

Richard Blair Wealth Solutions

Published / by TheHI

In our current economic climate, there is a numerous amount of people throughout the nation who are searching for a resource that will provide them with the opportunity to develop a flowing and steady income, preserve their assets, and afford them the ability to pass on their legacy to future generations. Constantly working overtime during your youth does not necessarily guarantee fixed financial stability and savings at the age you are ready to retire. With active planning and successful investing, the right steps are taken to ensure proper financial growth. Richard Blair is a man who has the mindset that can satisfy the financial needs of the people as well as provide them with a financial plan for their future. Blair graduated college with a vision to help people from all walks of life attain financial freedom. With an esteemed financial background and his certifications in CAS, CES, RICP, and CFS, Blair’s vision was manifested in 1994 when he started his own independent investment advisory firm entitled Wealth Solutions. The company is based in Texas and offers wealth management, financial planning and retirement planning for individuals, families and small business owners whose goal is to eventually retire.

 

Richard Blair of Wealth Solutions had a vision that was directly honed by the work ethic of his grandmother, mother, and wife who were all teachers. From these influential women in his life, Blair witnessed the impact that teaching has on the knowledge and confidence of an an individual. Blair’s innate gift for finance coupled with his desire to help people allows him to asses a client’s present financial status and future retirement needs. A process called the Three Pillar Approach is a 3-step plan that serves as a financial roadmap designed to help clients avoid the common drawbacks they may experience. The approach implements strategic plans that identifies the client’s goals, strengths, risks, and opportunities for new growth along with providing short and long term investment strategies. It also addresses the client’s insurance needs. Through his proven approach, Blair bridges the gap between clients planning for retirement and their ability to afford their lifestyle while living out their retirement.

 

 

Honey Birdette Sees Large Growth In USA Sales

Published / by TheHI

Australian based lingerie and accessory outfit company, Honey Birdette has revealed plans for massive overseas expansion. The brand was created in 2006 by its founder and current creative director, Eloise Monaghan. She was discussing the lack of high quality lingerie and bedroom accessories with a friend at a restaurant at the time. After the conversation ended, Monaghan said that the idea for Honey Birdette was created to provide luxury lingerie and accessories for women such as herself.

Honey Birdette has taken off since its inception in 2006. The lingerie brand has 55 stores all over Australia. That is pretty amazing considering the brand is only 11 years old. In 2016, Honey Birdette saw its first ever store expansion abroad with three openings in the United Kingdom. These were in the shopping centers of London, Westfield and Leeds. This year thanks to strong sales and demand, Honey Birditte is hoping to open up an additional 10 stores in the UK in places such as Liverpool and Newcastle. By the end of 2018, Honey Birdette says it feels confident that it can open up to 40 stores in the British market, which shows that the company is pursuing an aggressive growth strategy.

In the USA meanwhile, the Australian luxury lingerie and accessory brand is also looking to establish a foothold. Online sales have surged by over 370% over the last year. Honey Birdette has no physical stores in the USA. It is updating its online website for its American customers though. The new site should make shopping around more easy. The company also revealed it will now be offering faster shipping, an easier return process and free shipping for any order that is above $50. The large growth in online sales from the USA has made Honey Birdette consider entering the American market, where it will have to compete against the likes of Victoria’s Secret.

Close and Personal with Lori Senecal

Published / by TheHI

The queen of advertising Lori Senecal is well known for her prowess in advertising and skills in marketing as well as her robust personality. She is well known for her contributions in innovative advertising techniques. Her specialty is providing businesses with innovative solutions whose intent is to solve business challenges. According to Adage, due to the reliability in this industry, she was appointed to head some of the most prestigious companies the first example being the Global CEO of CP+B. She also served as Global CEO of KBS. Lori is well known for pushing herself out of her comfort zone. She never settles in a position of comfort and this could be the reason why she has been successful in most of the things that she does.

Starting early in her life, Lori set standards amidst the attention she got from her family. She is known to have received a lot of attention from parents and sisters because she was the last in a family of four. She has a bachelor from McGill University. She served as the president of McCann Erickson in their New York office. She has been the face behind some of the most successful advertising brands including Xbox, Coca-Cola, BMW, American Express and Victoria’s Secret pink.

Lori started becoming interested in business during her high school life when she was unable to become a competing athlete and had to become a coach. During her caching season in both high school and college, she got to master a few excellent skills that came in handy in business. She learnt how to communicate effectively, how to remain consistent even after setting goals and how to maintain a clear vision to succeed in the business world.

Lori Senecal makes businesses when the companied she works for make money. She has always considered herself a success because of her excellent motivational skills. She believes that being a success is a continuous process that needs to be cultivated with time.

She has developed a strategy that makes her successful in business. She believes that you need to know everything about a business if you are to succeed. The ad business is a difficult one but easy to succeed if you know where to look.

Follow her on twitter and visit: https://lorisenecalofficial.tumblr.com/