Ownership of business is associated with many misconceptions that have discouraged potential businessmen from venturing into entrepreneurship. To demystify some of the myths, Flavio Maluf, a shrewd entrepreneur and president of Eucatex, decided to provide the public with accurate facts and tips on entrepreneurship. Many people believe that starting a business requires one to have huge capital. However, Flavio brushed off the myth saying that there are numerous profitable business models that require small capital. In addition, a businessman can seek help from investors looking to put money in disruptive ideas. Visit Flavio Maluf on facebook.
Another myth surrounding entrepreneurship is that starting a business is risky. Flavio explained that risks are part of any business and can only be managed by monitoring competition, studying the market and evaluating the size of the risk by considering positive and negative scenarios. However, Flavio stated that starting a business in Brazil is more complex compared to the US, citing information from the World Bank. It takes an average of 107 days to open a business in Brazil. In the United States, an investor can start his or her business in as short as 5 days.
Flavio Maluf joined Eucatex Group in 1987. Through his visionary leadership, he has managed to rise through ranks to serve in his current position. Eucatex Group is an environmental company that uses Eucalyptus in the production of panels, plates, acoustic sheets and linings, wood fibers and insulation. Founded in 1951, the company became the first Brazilian corporation to use Eucalyptus as raw material. Initially, Flavio worked in the trading segment of Eucatex before moving to the industrial sector. He was later appointed by his uncle, who was the then president to serve as an executive of the company. His excellent performance in this position owned him a promotion to work as the company’s president.
Flavio has played an integral role in modernizing Eucatex. The aggressive leader achieves success by making use of every opportunity that comes his way. Besides his corporate responsibilities, Flavio Maluf supports various community initiatives that seek to give back to the society. Through Eucatex, he has supported various charity initiatives such as MaternidadeIdio Carli. Maluf is an alumnus of Armando AlvaresPenteado Foundation (FAAP) in Sao Paulo where he studied mechanical engineering.