It would be incredibly hard to find someone who hasn’t danced completely alone just because. In the Chainsmokers new video “Side Effects”, Riverdale’s Veronica, Camila Mendes does just that. The upbeat song performed by the DJ/ production duo takes place in a hotel catching glimpses of guests dancing in their rooms as Camila dances playfully around the property.
The video begins with Camila as an employee getting the news she’s working all weekend from her boss. What comes next is another great song by The Chainsmokers and another great performance by Camila. This fun and lively video is just another in a “chain” of great songs by the duo.
The Chainsmokers started their collaboration together in 2012 have built a following of not only young Hollywood starlets but all ages. Alex Pall and Andrew Taggart are The Chainsmokers, and they are just starting to show what they are capable of. Their music is a blend of different styles and can easily get listeners hooked with its wide ranging appeal.
Their video for “Side Effects” was directed by Matthew Dillon-Cohen. No doubt that this a name that will become more familiar in the music video arena. His definitely has an eye for what works with the song. The video has an edgy feel with the neon lit hotel and the use of props and colors in an almost black and white backdrop. Its young and sheek and portrays The Chainsmokers perfectly.
The use of Camila Mendes touches on how in touch they are with the younger crowd. Netflix’s hit Riverdale has quite a following. It’s apparent that a good amount of that following are the kind of kids that are no doubt listening to the dance, pop, indie feel that The Chainsmokers delight in. Keep a close eye on these two because this is just the start of a really great career and even better tunes.