Some people know about the startup of JD.com, but there are many people who are not aware that it started with the birth of a small computer parts company entitled Jingdong Mall. A recent interview with David Rubenstein where Liu Quiangdong highlights the special circumstances that precluded the development of the online giant. He sits down with Richard Liu Qiangdong to discuss how that company managed to take shape in the aftermath of the 2003 SARS epidemic. Richard Liu talks about the fact that there were a lot of people who did not trust online retailers. The reason for this was that many retailers were conducting very dishonest business practices. They were not providing their customers with the merchandise that they had purchased or customers received cheap knockoffs. See This Page for additional information.
For Liu Quiangdong, this was the foundation of his Internet-based company. He had to move Jingdong Mall to the Internet market because of the SARS outbreak, but he decided to make sure that is it was an e-commerce retailer it would be one of the best. Liu Quiangdong took his time sifting through the available merchandise for his customers to be sure that he was only providing them with the best. At first, JD.com only featured computer parts and other technology related items. Richard Liu Qiangdong believed that over time he could expand to other categories. This expansion was slow because he took the same amount of time to go through other categories as he did with the initial technology section. Eventually, JD.com began to offer other options and six years later they provided most categories.
Liu Quiangdong now has of a company that is worth almost $60 billion. This company has been so successful because they fostered a major focus on customer service. Customer service helps solidify them in the minds of Chinese citizens. They knew that they could depend on them to deliver top-quality products. Richard Liu Qiangdong tells David Rubenstein in a recent interview with Weforum.org that the next step for JD.com is the international stage. Richard believes in the exceptional level of service that JD.com has offered the Chinese public will be much appreciated on a global scale.