Category Archives: Women in Business

Doe Deere: How Lime Crime Queen Found Her Life’s Path

Published / by TheHI

Lime Crime is reaching new heights as founder Doe Deere continues to receive spotlight for her innovative cosmetic company. Deere is a trend icon. She is known best for her funky style. Her style includes a variety of brightly colored hair dyes, perfectly applied makeup and a fashion sense that marries bright style with classical trends that span centuries.

Lime Crime is known for its less traditional lipstick colors. It was founded by Doe Deere simply because she couldn’t find the shades of lipstick she desired. She admits that she was truly shocked when Lime Crime became such a huge success. It seems that women everywhere were seeking the same styles of lipstick that she was also craving.

It is through the launch of Lime Crime that Doe Deere has learned her best life advice. She learned that in order to make your dreams come true, you have to be bold enough to follow your life’s passion. She believes that each one of us has a spark we are meant to turn into a flame, we just need the courage to ignite it.

About Doe Deere

Doe Deere was born in Russia. She has always had an entrepreneurial spirit. She notes in a recent interview with Guest of a Guest that when she was younger she always believed innately that she could achieve absolutely anything she desired. While many of us have the same belief at a young age, Doe never gave up on that feeling.

She moved to New York City to pursue her dream of becoming a musician. She met her husband in a band and the two have had a loving and happy marriage. She then switched career paths to work in the fashion world. Despite the fashion world being highly competitive, Doe also found great success in that realm. It was when she was working in fashion that she came up with the idea for Lime Crime.

When she founded Lime Crime, Doe wanted the company to be something radically different than the popular brands of the time. Instead of consistently changing her product line to follow beauty trends she wanted Lime Crime to stand out from the crowd. Since its founding, Lime Crime has always taken a different path. The company offered bright, bold colors at a time when most women were wearing nudes or soft pinks. Doe was surprised when her bright colors were purchased as fast as she could stock them. Learn more: