Luiz Carlos Trabuco from 4th to 5th President

     Luiz Carlos Trabuco began his academic career at the University of Sao Paulo, where he majored in philosophy. Carlos Trabuco began his professional career in 1969, and it would span for almost 50 years. Luiz Carlos Trabuco would go on to be recognized as one of the most influential and successful finance professionals in the world. Initially, in 1969, Luiz was a bank teller at Banco Bradesco’s branch in his hometown of Marilia. However, Mr. Trabuco would move and work at Bradesco’s Sao Paulo location wherein 1984 he would become the Marketing Director of the firm. Luiz Carlos Trabuco is responsible for introducing, as part of the bank’s culture, a good and open relationship with the media. Luiz went on to continue as the Marketing Director for eight years until 1992 when he became the Executive Director of the private pension management department.

In 2003, Luiz Carlos Trabuco took over as the executive leader of Bradesco Seguros, the division of the firm’s insurance businesses. During this time period, Bradesco accounted for 25% of the insurance market share. Also, while under the leadership of Luiz Carlos, the bank’s profits increased by 10 percentage points. This same year Luz would be recognized as Insurance Personality of the Year, and again in 2007. Luiz Carlos Trabuco’s performance during these last two years leads to him becoming the bank’s 4th president in 2009. During the early years of his presidency, Itau Unibanco had recently taken over as the largest bank in Brazil and added more pressure to the new leader’s list of hurdles. Mr. Trabuco immediately began restructuring and consolidating departments while implementing much more lean and efficient business practices. In 2015, Luiz drastically grew the firm’s size with the acquisition of HSBC Brazil division. The HSBC deal added 800 branches to the banking giant in one deal. Luiz would be named Entrepreneur of the Year for closing the $5.2 billion deal, by Money Magazine.